Wine Rebranding - Est Est Est
Authors: Rocco Punghellini, Marco Moscheni, Gianluigi Persano.
Authors: Rocco Punghellini, Marco Moscheni, Gianluigi Persano.
It was leaded the rebranding of Est! Est!! Est!!! from Falesco winery.
Part of the task was to inspire the style of the work from the one of a famous graphic designer or illustrator, and for the occasion Emanuele Luzzati was chosen.
Starting from a deep context research, including target, competitor wineries, wine trends and historical aspects, the team developed a complete rebranding of the bottle. The antique legend behind the Est! Est!! Est!!! became then the starting point able to link every aspect of the design, from the style to the realised products. Handwritten typography with illustration were then treated with informal tone of voice and simplicity, to address a younger and unpretencious target while evoking the story behind the bottle. In addition to the three bottles, a set of packaging, a social campaign with a video animation, a flipbook based on it and a poster were realised.
